Design, product, and hard-won lessons from building software and brands for startups and hospitality.
Latest
How we rebuilt Hotel El Ganzo's site around its basement recording studio and artist residencies, and which decisions survived to the 2026 site.
Read article→Brand naming is choosing a name a company can own, not just like: strategy first, then candidates, then screening for domains and trademarks. How the process runs, what it costs from free generators to agencies, and what filing actually costs, with every price read on 19 September 2026.
Booking.com is usually not cheaper than the hotel's own site. It is faster to compare, and where it genuinely wins on price the hotel is funding the discount. The four mechanisms, the commission math, and what changed in EU law, all verified on 17 September 2026.
An explainer video sells a product that exists. A vision film sells a future that does not. They have different audiences, different scripts, and budgets an order of magnitude apart. What each costs in 2026, verified, and the third option that has quietly replaced the vision film.
B2B SaaS is software a business rents from another business over the internet, paid monthly or yearly, run and updated by the vendor. What it is, how it differs from B2C SaaS and enterprise software, the four ways it is priced, and twelve examples with their prices read on 15 September 2026.
The six-week recipe for moving a site off a builder and onto code with the rankings intact: what each platform lets you export, the URL map, the 301s Google says to keep for at least a year, the cutover, and the four weeks of watching. With a migration that lost zero rankings as the receipt and every platform fact verified this week.
How we redesigned the website for Brush Creek Ranch, a 30,000-acre Forbes Five-Star estate in Wyoming: split the site by property instead of flattening four experiences into one homepage, lead with the land, and give fly-fishers, families, wedding parties, and retreat planners their own doors.
There are seven ways to buy graphic design in 2026, from a $144-a-year Canva seat to a $62,960 salary, with subscriptions, flat-fee sprints, partners, and agencies in between. What each one costs, with every price read on 12 September 2026, and what each one is actually for.
A design system is the set of decisions, components, and rules a product is built from, kept in code and in use. What is in one, how it differs from a style guide, what it costs, and two real examples: a 115-icon system for an enterprise networking product, and the one this site runs on.
Mobile app development services price the same idea anywhere from $10,000 to $250,000. What each budget actually buys, with agency rates verified on 9 September 2026, our own flat prices, and three apps we shipped to the App Store as the receipts.
When you're ready to turn an idea into a shipped product, that's what I do, designed and built in about 5 days, or as an ongoing design partner.