Prompts3 min read
Mascot Logo Concepts in Midjourney
A prompt for exploring mascot directions, with a basketball-team example and checks for small-size clarity, vector cleanup, typography and rights.
Design insights
Thoughts on design, strategy, and building products that people love.
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Prompts3 min read
The ACDQ Checklist for ChatGPT Prompts
Use Act, Context, Deliberation and Questions as a practical prompt checklist, with an example brief and checks for unsupported assumptions.
Startups7 min read
Startup Website Visuals: Explain the Product Clearly
Use startup website visuals to explain the problem, product and next step. Biteful examples, attention research and ways to test understanding.
Startups4 min read
Designing for Trust: Make a Startup Website Verifiable
A marketing-site trust checklist for identity, product evidence, pricing, terms, testimonials and contact details, without invented conversion claims.
Design Thinking7 min read
AI in Web and App Design in 2026: Threat or Tool?
How AI changes web and app design work in 2026, where human accountability remains, and what two shipped products show about our process.
Web Design4 min read
Web Accessibility: Practical Checks for Design and Development
A practical accessibility workflow for keyboard navigation, text, forms, zoom and dynamic states, with WCAG references and the limits of automated testing.
Web Design4 min read
SaaS Design Predictions, Revisited in 2026
Revisit five SaaS design predictions against a small sample of product pages and original project work, with limits on what those observations establish.
UX Design3 min read
Microinteractions in App Design: Feedback That Helps
Design a complete microinteraction through trigger, rules, feedback and repeated states, with a save-action example and accessibility checks.
Web Design3 min read
Whitespace in Web Design: Group, Separate and Prioritize
Use whitespace to make relationships and actions clear, with a worked form layout, a spacing rule and practical mobile and zoom checks.
Web Design4 min read
Typography in App Design: Build a Readable Type System
Choose fonts by task and test a practical type scale for contrast, text enlargement, localization, numeric data and real app states.