Startup Branding · $9,500 · flat, first concepts in 2 business days
A brand that looks funded before you are
Logo, identity system, and a brand book, designed by the person who will also design your product and your site. First concepts in two business days, the full package in seven to ten. One flat fee, published here, and the files are yours.
Or book a 20-minute call first. No pitch, just fit.
01
A system, not a logo file
Primary, horizontal, and favicon-scale marks, a palette with usage rules, a type system, and a brand book. The parts a contest never gives you and a subscription never has time for.
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Designed by the person who builds next
The same senior designs the product and the site afterwards, so the identity is built to survive a real interface, not just a slide.
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Two days to first concepts
Two or three real directions in two business days, with a screencast on why. You choose, then unlimited revisions on that direction until it is right.
Receipts
Identities that had to work.
Each one opens the full brand guide or case study.
What ships
The whole identity, in the flat fee.
Everything a startup needs to look consistent on a deck, a site, an app icon, and a hoodie.
The marks
- Primary logo. Wordmark or mark plus wordmark, designed for the places it will actually live.
- Horizontal and stacked. Lockups for headers, footers, and narrow spaces.
- Favicon and app-icon scale. A mark that survives 16 pixels and a rounded square.
- Every format. Vector (AI, EPS, SVG), high-resolution PNG, and PDF, light and dark.
The system
- Color palette. Primary, secondary, and functional colors with contrast checked for UI.
- Type system. Heading and body faces with sizes and pairings, licensed or open.
- Brand book. Usage rules, clear space, do-not-do, and the voice in two pages.
- Starter assets. A social avatar, an OG image, and a one-page deck slide in the new brand.
Pricing
Two ways to buy it.
Startup Branding
$9,500
Flat. First concepts in two business days, the full package in seven to ten.
- Two or three logo directions, then unlimited revisions on the chosen one
- Primary, horizontal, stacked, and favicon-scale marks
- Color palette and type system, checked for UI use
- Brand book with usage rules
- Every file format, light and dark
Need the name first?
$5,000
Naming and verbal identity in one week: a screened shortlist, voice, and the hero lines. Then the brand.
- Naming territories and a screened shortlist
- Domain and trademark sanity check
- Voice, messaging pillars, and the one-liner
- A messaging guide your team writes from
How it runs
Seven to ten business days, brief to brand book.
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Day 0
Brief
Ten minutes on the form: what the company does, who it is for, brands you admire and ones you never want to resemble.
02
Day 2
First concepts
Two or three directions as real marks in context, with a screencast on the thinking. You pick one.
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Day 5
The system
The chosen mark refined, then palette, type, and the lockups built out. Revisions until it is right.
04
Day 7 to 10
Brand book and files
Usage rules written, every format exported, starter assets made. Handed off in one folder you own.
Fit check
Built for some, not everyone.
This is for you if
- Pre-seed to Series A founders who need to look credible in a deck and on a launched product
- A rebrand that has to ship before a launch, a raise, or a hire
- Teams that will build the site or app next and want one hand on both
Not built for
- A quick logo for a side project. A contest or a logo maker is the right tool
- Enterprise rebrands with committees and a six-month runway
- Naming, if you do not have the name yet. Start with Naming and Verbal Identity
The brand, then the product
Artyom Sklyarov
I have branded startups and designed the products they launched with, which is the whole point: an identity drawn by someone who will never touch the interface tends to fall apart on the first screen. Mine are drawn to survive a signup form, an app icon, and an investor's projector.
Two days to first concepts. If none of them is right, we go again, at no charge.
Start your brand
Tell me about the company. I'll personally review it and reach out within 24 hours.
Step 1 of 3
About you
The fine print
Questions, answered.
$9,500 flat, covering the logo in every working form, the color and type system, and a brand book. No hourly rates, no retainer. Traditional brand agencies typically quote early-stage startups fifteen to fifty thousand dollars; design subscriptions that include identity work run several hundred to a few thousand a month and treat it as one request in a queue.
First concepts in two business days from a complete brief. The full package, logo, colors, type, and brand book, usually wraps in seven to ten business days including revisions.
Two or three, in genuinely different directions, shown in context rather than on a white square. You pick one, and that direction gets unlimited revisions until it is right. If none of the three lands, I go again at no charge.
Primary, horizontal, stacked, and favicon-scale marks; a color palette and a type system checked for interface use; a brand book with usage rules; starter assets for social and a deck; and every file format, vector and raster, light and dark.
Yes, that is the typical client: a founder between pre-seed and Series A who needs a brand that looks credible in an investor deck and on a launched product. Jane.LA, Dune7, Biteful, and LOVU were all at that stage.
Yes, and that is the reason to brand here. A Landing Page Sprint, a Design Sprint, or a full Product Sprint picks up the new identity without a handoff, from the same person who drew it.
Start with Naming and Verbal Identity, one week, then the brand. Both are flat fees, and the naming work feeds straight into the identity.
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How much does branding for a startup cost?
$9,500 flat, covering the logo in every working form, the color and type system, and a brand book. No hourly rates, no retainer. Traditional brand agencies typically quote early-stage startups fifteen to fifty thousand dollars; design subscriptions that include identity work run several hundred to a few thousand a month and treat it as one request in a queue.
Ready? Start my brand. First concepts in two business days. The files are yours, in every format, when we are done.