SUUR case study · Biteful · three weeks
Five catalogs, phone orders, paper invoices — one platform
Biteful consolidates how restaurants order supplies. We designed and built the marketing site — creative direction, UX/UI, custom illustrations, Webflow development — to establish market presence and convert early adopters.
01
Ordering supplies shouldn’t take 45 minutes
Restaurant owners were spending 45+ minutes per order — calling suppliers one by one, cross-referencing paper catalogs, and tracking deliveries in spreadsheets.
The existing tools in the space were built for enterprise food service, not independent restaurants. Biteful’s pitch: consolidate supply ordering into one platform.
The site had to sell that in seconds.
The build
Brief to live in three weeks
One job: convince in under 60 seconds
A busy restaurant owner doesn’t browse. The site leads with the pain point — time wasted on ordering — shows the product in action, and makes signup frictionless.
A custom 3D illustration system
Custom illustrations gave the brand personality without stock-photo blandness — product renders and playful category pills in one locked lime-and-forest palette.
Webflow, so the team ships without us
Design and development ran side by side in Webflow — three weeks from brief to live, with a site the founders could edit, extend, and A/B test themselves from day one.
02
Order from every supplier in one place
The product story is told the way the product works: one platform where restaurants, cafes, and bars order from all their suppliers — delegate orders to the team, review everything in one screen, cut the callbacks and cross-referencing.
- 5+supplier catalogs per restaurant
- 45minutes spent per order, phone by phone
- 0tools built for independent restaurants
- 1platform to consolidate it all
Launched in three weeks. Funded in six.
- $125K raised by the founders within six weeks of launch
- 3 wks design + Webflow build, brief to live