Web Design10 min read
Website Redesign SEO Checklist: Before, During and After Launch
Check SEO before, during and after a website redesign: preserve useful content, test launch evidence, assign owners and investigate post-launch changes.
Field notes
Design, product, and hard-won lessons from building software and brands for startups and hospitality.
AllBusiness (38)Web Design (23)Startups (22)Travel & Hotels (19)Design Thinking (16)UX Design (6)Web (4)Prompts (4)Product & Web Design (3)Design Services (3)Branding (2)Mobile Apps (2)Design Trends (2)Landing Pages (1)Project Management (1)
Latest
Travel & Hotels11 min readNovember 6, 2026
Hotel Web Design: A Practical Brief for Independent Hotels
Plan hotel web design around guest decisions: essential pages, room content, mobile booking, SEO and a reusable brief for your designer and developer.
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Product & Web Design11 min read
AI Receptionists: The Future Is in the Follow-Through
A product designer's view of AI receptionists: tools, booking, human handoff, real costs, and when to build a custom product with SUUR.
Web8 min read
Landing Page vs Website: When You Need One or Both
Choose a landing page, a website or both by visitor intent, with a scope example, a Biteful design capture and a practical measurement plan.
Product & Web Design3 min read
App Development Cost: Build a Feature-by-Feature Budget
An itemized app budget example covering foundation, features, platform choices and operating costs, with an editable free cost calculator.
Product & Web Design4 min read
How to Scope an MVP: One Core Flow and a Real Cut List
Work through an MVP scope example, count named views and separate launch essentials from features that can wait. Includes a free estimator.
Branding7 min read
Branding Cost in 2026: Compare Scope and First-Year Budgets
Compare dated branding offers, scope differences and illustrative first-year budgets. Separate identity design from naming, filing fees, domains and rollout.
Startups9 min read
MVP vs Prototype vs Proof of Concept: Which First?
Choose a proof of concept, prototype or MVP around the uncertainty you need to test. Compare evidence, limitations and dated supplier examples.
Web Design8 min read
Webflow vs WordPress in 2026: An Honest Comparison
Webflow vs WordPress on cost, upkeep, SEO and lock-in, with every plan price read on 18 October 2026, and which to pick depending on who edits the site.
Travel & Hotels7 min read
The Hotel Tech Stack: What Each Layer Does and Costs
How PMS, channel managers, booking engines, RMS and CRS connect, with scoped pricing examples and a checklist for comparing a hotel's full operating cost.
Reading is good. Shipping is better.
When you're ready to turn an idea into a shipped product, that's what I do, designed and built in about 5 days, or as an ongoing design partner.