Content Planning Prompt

A useful content-calendar prompt starts with what you can truthfully show and consistently produce. Give the model your audience, offer, evidence and available time before asking for dates and captions. Otherwise it can fill a month with ideas your business cannot support.

Key Takeaways

• Set cadence from production capacity rather than a default daily quota.
• Separate ideas, drafted copy, approved assets and scheduled posts.
• Require a source or proof requirement for factual claims.
• Review every item before publication.

Copy and adapt this prompt

Help me plan content for the next 30 days.

Business and offer: [describe accurately]
Audience and questions: [specific people and problems]
Channels and formats: [where we publish]
Production capacity: [posts/week, hours, people]
Available evidence/assets: [projects, photos, demonstrations, sources]
Voice and exclusions: [examples and things we will not claim]
Known dates or events: [confirmed only]

First ask the few questions that materially affect the plan.
Do not invent customers, testimonials, results, promotions or events.
If evidence is missing, label the idea as needing evidence.

Return a calendar with:
date, audience question, proposed angle, format, asset needed,
claim/source check, draft caption, next action, owner and status.

Keep each post focused on one useful point.
Include a mix of explanation, demonstration and appropriate offers.
Treat all dates as proposals until I approve them.

What a useful output looks like

Suppose a small hotel has approved room photographs, a documented late-checkout policy and time to produce two posts per week. These are illustrative inputs, not an actual client's calendar.

Question	Proposed post	Evidence needed	Status
Which room fits our family?	Compare two room categories	Current occupancy and bed configuration	Needs property verification
Can we check out late?	Explain the request process	Approved policy and availability conditions	Draftable
What is nearby without a car?	One walk from the hotel	Checked route and usable photographs	Needs local check

A weak output would invent “guaranteed late checkout” or a guest quotation. A stronger one identifies the missing proof before writing the promise.

Review the calendar before the captions

Check whether each topic answers a real question and differs from the others. Combine thin variations. Leave space for actual customer questions and production delays.

Then inspect each caption for factual accuracy, permissions, tone and a sensible next action. A date in a table is not an automated publishing job. Keep the final status explicit: proposed, drafting, approved, scheduled in the platform or published with a verified link.

The short-form video prompt develops a single idea into a feasible shoot. The ACDQ checklist helps improve the brief.

Keep image instructions separate

Choose the image format for the actual destination before adding generator syntax. A feed post and a full-screen video may need different assets. Verify the platform's current specifications and the generator's current parameters rather than relying on a prompt copied years ago.

For generated concept work, the mascot prompt workflow demonstrates how to distinguish an exploration from a production-ready asset. Never label a generated hotel scene as a photograph of a real room.