Business7 min read
Custom Illustration vs Stock: Cost and Outcome
Stock illustration costs $1 to $10 an image, custom from about $90. Prices read live from Adobe Stock, iStock and Freepik, and when owning the look pays.
Design Thinking
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Design Thinking9 min read
Explainer Video vs Product Vision Film: Different Jobs, Different Budgets
An explainer video sells a product that exists. A vision film sells a future that does not. They have different audiences, different scripts, and budgets an order of magnitude apart. What each costs in 2026, verified, and the third option that has quietly replaced the vision film.
Design Thinking9 min read
What Is a Design System? A Working Definition, With Two Real Ones
A design system is the set of decisions, components, and rules a product is built from, kept in code and in use. What is in one, how it differs from a style guide, what it costs, and two real examples: a 115-icon system for an enterprise networking product, and the one this site runs on.
Startups6 min read
I Gave Things 3 an AI Agent (Because Things 4 Is Still "Any Decade Now")
SUUR Things is a free, open-source MCP server + local dashboard for Things 3. Connect Claude to your tasks and get Kanban boards, an Eisenhower matrix, time-blocking, and a ⌘K palette, all without touching the Things database.
Business2 min read
Quality UI Is Cheap. Quality UX Is Rare.
In today’s world of fast, templated UI design, true UX quality is rare, and it’s what separates good products from great ones. Here’s why investing in UX on retainer is your best move.
Design Thinking6 min read
AI in Web and App Design in 2026: Threat or Tool?
What AI took over in web and app design by 2026, what it still cannot do, which design jobs it really threatens, and how a senior studio ships with it.
Design Thinking7 min read
Color in SaaS Design: Choosing a Palette That Works
How to choose a SaaS color palette in 2026: what color psychology cannot prove, the WCAG ratios you must hit, and two real palettes measured pair by pair.
Design Thinking9 min read
Minimalism vs. Maximalism: Which Design Approach Is Best for Your Startup Website?
Explore the design styles of minimalism and maximalism to find the best fit for your startup website, enhancing user engagement and conversions.
Business2 min read
Roast My Site
Get expert feedback on your website with SUUR’s “Roast My Site” service. Discover design and usability improvements to boost performance and create a better user experience.
Design Thinking6 min read
Designing for AI: Making a Model Feel Trustworthy
Why designing an AI product is harder than it looks, and the five things that make users trust one, with examples from AI products we designed and shipped.
Design Thinking7 min read
Understanding User Intent in Travel Websites
Unlock the power of understanding user intent in travel websites. Learn how to design experiences that align with travelers’ needs, boost engagement, and drive bookings effectively.
Design Thinking5 min read
Why Beautiful Websites Will Hurt Your Startup
Discover why focusing solely on creating beautiful websites can harm your startup’s growth. Learn how to balance aesthetics and functionality to drive conversions and build a site that truly works for your audience.
Design Thinking5 min read
Less Is More, Until It Is Not
Minimalism is a tool for hard tasks, not a house style. Where it helps, where it turns into sameness, and how two of our own apps use both on purpose.
Design Thinking6 min read
The 5 Elements Every Landing Page Needs
The five sections a landing page needs, and the rule that holds them together, shown on a launch site we built and checked against the live page today.
Design Thinking6 min read
Why Design Is a Strategic Tool for Startups
Designing a startup brand, site and product forces decisions a pitch deck lets founders skip. One three-week project, a McKinsey study, and how to use it.