The trip meant everything.
But search still began with dates, rooms, and a long list of places that all described themselves the same way.
01The opening
The category problem
Romance travel was hiding
inside a date picker.
Honeymoons, proposals, destination weddings, and anniversaries were being planned inside tools built for ordinary weekends away.
The human expertise was invisible.
Specialist knowledge lived outside the product, even though it was exactly what made a once-in-a-lifetime trip feel personal.
A room was never the whole offer.
The setting, the welcome, and the story around the stay mattered more than another sponsored position in a grid.
The opening idea
What if the reason for going came before the destination?
