Free tool — instant results
Grade your hotel website
Paste your URL. Get an instant score on the booking funnel, mobile experience, SEO, and structured data — plus the top fixes to make first.
Want the fixes done by a studio that's redesigned sites for Marriott, Hard Rock, Loews, and Edition?
See our hotel website design work →Questions & answers
What the grader checks, and what makes a hotel website convert.
A great hotel website is an editorial product wrapped around a ruthlessly efficient booking funnel. The single most important thing is a clear, fast path to checking availability and booking — every other element should defer to it. After that: a mobile-first experience (most discovery happens on a phone), fast-loading imagery, and structured data so the property shows up well in search and AI answers.
Enter your URL and we fetch the page and run a series of heuristic checks across four categories: booking funnel (is there a clear book/check-availability CTA), mobile and speed (responsive viewport, lazy-loaded imagery), SEO and schema (title, meta description, H1, Hotel structured data), and fundamentals (HTTPS). You get a 0-100 score, a letter grade, a category breakdown, and the top fixes to make first.
Because for a hotel, the booking funnel is the business. A beautiful site that buries 'Check Availability' three clicks deep loses revenue every single day. We weight a clear, above-the-fold booking CTA more than any other single factor.
Not necessarily — this is a fast heuristic check of the page HTML, not a full audit. It catches the common, high-impact issues quickly. A low score means there's easy upside; a high score means the fundamentals are solid. For a real, property-specific teardown, book a call.
SUUR has redesigned sites for boutique and luxury properties and multi-property portfolios including Bisha, Loews Hotels, Hard Rock, Hotel El Ganzo, The Resort at Pedregal, and Brush Creek Ranch. See the approach on our hotel website design page.