Free tool: instant results
Grade your hotel website
Paste your URL. Get an instant score on the booking funnel, mobile experience, SEO, and structured data, plus the top fixes to make first.
Want the fixes done by a studio that's redesigned sites for Marriott, Hard Rock, Loews, and Edition?
See our hotel website design work →Questions & answers
What the grader checks, and what makes a hotel website convert.
A great hotel website is an editorial product wrapped around a ruthlessly efficient booking funnel. The single most important thing is a clear, fast path to checking availability and booking. Every other element should defer to it. After that: a mobile-first experience (most discovery happens on a phone), fast-loading imagery, and structured data so the property shows up well in search and AI answers.
Enter your URL and we fetch the page and run a series of heuristic checks across four categories: booking funnel (is there a clear book/check-availability CTA), mobile and speed (responsive viewport, lazy-loaded imagery), SEO and schema (title, meta description, H1, Hotel structured data), and fundamentals (HTTPS). You get a 0-100 score, a letter grade, a category breakdown, and the top fixes to make first.
Because for a hotel, the booking funnel is the business. A beautiful site that buries 'Check Availability' three clicks deep loses revenue every single day. We weight a clear, above-the-fold booking CTA more than any other single factor.
Not necessarily. This is a fast heuristic check of the page HTML, not a full audit. It catches the common, high-impact issues quickly. A low score means there's easy upside; a high score means the fundamentals are solid. For a real, property-specific teardown, book a call.
SUUR has redesigned sites for boutique and luxury properties and multi-property portfolios including Bisha, Loews Hotels, Hard Rock, Hotel El Ganzo, The Resort at Pedregal, and Brush Creek Ranch. See the approach on our hotel website design page.