Property Discovery · $15,000 · on-site residency or location scouting
Live the property to design its story
A three to five day residency at your hotel or resort, or on the land where it will stand. I stay, I walk the guest journey from booking to checkout, and I come back with the brand and digital direction the place is asking for. You cannot design a hotel from a press kit. This is the opposite of that.
Or book a 20-minute call first. No pitch, just fit.
01
Designed from inside the guest journey
Most hotel sites are designed by people who have never walked the lobby. The residency finds where the digital experience fails the real one, on the ground.
02
Works before the building exists
For a new hotel, resort, or experience destination, I scout the location itself: the place, the light, the context, the brand it is asking to be.
03
The scout also builds the site
Direction from someone who will design and code the digital experience is grounded in what ships, not a beautiful report the web team cannot use.
Receipts
Properties designed from the ground.
Each opens the case study.
What you get
A stay, a read, and a plan.
For an open property, a residency. For one not built yet, scouting. The deliverable is the same shape either way.
On site
- The real guest journey. Booking, arrival, the room, the meal, the departure, walked as a guest.
- The gaps. Where the digital experience fails the physical one, found on the ground.
- Photography and story. Captured in situ, not stock.
- The location as a brand. For new builds: the place, the light, the context, the positioning territories.
Back at the desk
- Brand territories. The brand the place is asking to be, with directions.
- Digital direction. What the site, booking flow, and story should feel like.
- A discovery report. Your team and investors can act on it.
- A build plan. Ready to execute, with the fee credited if I build it.
Pricing
One fee, then the build.
Travel and the stay are added at cost and agreed before I book anything.
Property Discovery
$15,000
+ travel · Flat fee plus travel and stay, scoped up front. For open properties and for ones that do not exist yet.
- Three to five days on site, as a guest or on the land
- The guest journey walked and the gaps found
- Photography and story captured in situ
- Brand territories and digital direction
- A discovery report and a build plan
Then the website
From $30,000
Custom hotel website design, typically six to ten weeks, with the discovery fee credited.
- Brand and photography direction into a site
- Every page and state, designed and coded by one person
- Booking flow designed, not just connected
- Launch support and SEO fundamentals
How it runs
Brief, stay, direction, report.
01
Week 0
Brief
The property or the destination, the ambition, and what is being decided. Dates and travel agreed.
02
Days 1 to 5
On site
I stay and walk the full guest journey, or immerse in the location before there is a building.
03
Week 2
Direction
Experience gaps, brand territories, and a redesign direction rooted in the place.
04
Week 3
Report
A discovery report and a ready-to-execute plan for the site and booking flow.
Fit check
Built for some, not everyone.
This is for you if
- Hotels and resorts whose site undersells the property
- Developers planning a new hotel, resort, or experience destination
- Groups standardizing experience across properties
- Owners who know the digital does not match the real
Not built for
- A quick template swap
- Pure real-estate due diligence
Hospitality, for twenty years
Artyom Sklyarov
I designed for Marriott, Hard Rock, Loews, and Edition, and I design and build the websites those brands live on. Discovery from someone who will also ship the digital experience means the direction is already grounded in what ships.
If I build the site afterwards, the discovery fee is credited against the project.
Property Discovery · $15,000
Tell me about the place.
Name, email, and a few lines: the property or the destination, whether it is open yet, and what is being decided. I reply within 24 hours with dates.
The fine print
Questions, answered.
Three to five days on site, scoped to the property: long enough to walk the real guest journey, not just tour it.
The fee is $15,000 flat. Travel and the stay are added at cost and agreed before I book anything.
Yes. For a new build I scout the location itself: the place, the light, the context, and the brand the site is asking for. The report reads the location as a brand before a logo exists.
It feeds directly into the website and brand build, so the insight turns into a shipped site. If I build it, the discovery fee is credited against the project.
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How long is the residency?
Three to five days on site, scoped to the property: long enough to walk the real guest journey, not just tour it.
Ready? Start a conversation. Open property or bare land, the deliverable is the same: a direction your team and investors can act on.