Hospitality · on location
Live the property to design its story
A multi-day residency at your property — I stay, I move through the guest journey, and I design the digital experience from the inside out. You can't design a hotel's website from a press kit. This is the opposite of that.
By destination — on request
Multi-day on-site residency plus the build that follows.
What you get
- A real stay, walking the actual guest journey from booking to checkout
- The gaps found on the ground — where the digital experience fails the real one
- Photography and story captured in situ, not stock
- A redesign direction for the site and booking flow rooted in the property's truth
- A clear plan for the build, ready to execute
Why this, from me
Twenty years of hospitality design plus actually staying in the place means the website finally matches the property. Most hotel sites are designed by people who've never walked the lobby; the residency makes the digital experience as considered as the physical one.
- Designed from inside the guest journey
- Real photography and story, not stock
- Direction that matches the property, not a template
How it runs
01
Booking
We set the residency dates and the brief.
02
Residency
I stay on-site and walk the full guest journey.
03
Direction
Experience gaps and a redesign direction rooted in the property.
04
Build plan
A clear, ready-to-execute plan for the site and booking flow.
Who it's for
A fit
- Hotels and resorts whose site undersells the property
- Groups standardizing experience across properties
- Owners who know the digital doesn't match the real
Not a fit
- A brand-new unbuilt property — that's Location Scouting
- A quick template swap
Start with a fit call
Tell me what you have in mind. If it's a fit, we book a call and I scope it. If it isn't, I'll point you somewhere better.
Questions
Multi-day, scoped to the property — long enough to walk the real guest journey, not just tour it.
Travel and stay are scoped into the engagement up front.
It feeds directly into the redesign and build, so the insight turns into a shipped site.