Case study · Hospitality · Website design
Brush Creek
Ranch.
Thirty thousand acres, four properties, one true spirit of the West — and a website that finally knew the difference.
30,000
Private acres in Saratoga, WY
1884
A working ranch since
Five-Star
Forbes, across the portfolio
#1
Resort in the USA — Condé Nast Traveler
4
Properties, all-inclusive
The old site flattened 30,000 acres into one homepage. Fly-fishers, wedding parties, and corporate buyouts all landed in the same scroll. The information architecture was the problem — not the visuals.
01 · The brief
Not a hotel.
An estate with weather systems.
7,600 feet of elevation change. Twenty miles of private North Platte fly-fishing water. Six hundred acres of private skiing, plus access to a hundred thousand acres of national forest — and an Orvis-endorsed lodge in the middle of it.
Our approach: lead with the scale — the wilderness, the horses, the trout — then split the navigation cleanly by property. Heritage from 1884 became visual texture, not a skippable “Our Story” block.
02 · The gateway and the flagship
One gateway to the ranch.
Then four front doors.
Hover either page and it scrolls. The destination gateway runs the whole estate — experiences, the three-property collection, adventures, dining, weddings — and hands each guest to the right property. The Lodge & Spa page then sells its own stay.
hover to scroll
The destination gateway — 30,000 acres in one page
hover to scroll
Lodge & Spa — the 155-guest flagship, end to end
03 · The collection
Each property gets its own
audience, capacity, and season.
A family of twelve books the Lodge without scrolling past fly-fishing marketing. A couple books Magee without wading through Lil Wrangler packages. The sportsmen find French Creek in two clicks.
Lodge & Spa
Year-round flagship — 155 guests, families and buyouts
Magee Homestead
Adults-only prairie hideaway — 27 guests
French Creek
Remote sportsmen's lodge — five bedrooms
04 · Scale as texture
The wilderness does the
talking. The UI holds the door.
Full-bleed photography carries every page; the interface stays quiet — thin rules, the 1884 brand marks, and one INQUIRE NOW always in reach.
The result
A site as deliberate
as the ranch itself.
The fly-fisher finds the Orvis lodge in two clicks. The wedding planner gets a dedicated path to a 155-guest buyout. The brand honors the scale of the property without overwhelming the person trying to book it — which is the whole job.
“When the property is the size of a national park, the website's job is to be the trailhead.”
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