Specialized engagement
Find the name that sticks
A name, and the words around it — voice, messaging, the line that does the work. For a company, a product, or a rebrand. Senior verbal identity with the strategic and the legal reality built in, not a list of clever words.
From $18,000
3–4 weeks. Name, voice, and core messaging.
What you get
- A naming territory map — the strategic directions, not just words
- A shortlist of real candidates, screened for domain and basic trademark sanity
- The verbal identity: voice, tone, and the messaging pillars
- The hero lines — homepage headline, tagline, the one-liner
- A messaging guide your team can write from
Why this, from me
I name things as part of designing them, so the name lives in a real brand and a real product, not a spreadsheet. Most naming exercises hand you 200 words and walk away; this hands you a name, the voice, and the lines that sell — checked against domains and trademarks so the favorite isn't dead on arrival.
- Strategy, name, and the lines, together
- Screened for domain and trademark reality
- From someone who designs the brand it lives in
How it runs
01
Fit call
The thing being named, the audience, and what it has to stand for.
02
Territory
Strategic naming directions before any words.
03
Names
A curated shortlist, screened for domains and trademark sanity.
04
Voice
Voice, messaging pillars, and the hero lines.
Who it's for
A fit
- A new company or product that needs a name
- A rebrand finding its voice
- Founders tired of a placeholder name
Not a fit
- Full legal trademark registration — I screen, your attorney files
- A 50-name brainstorm with no strategy
Start with a fit call
Tell me what you have in mind. If it's a fit, we book a call and I scope it. If it isn't, I'll point you somewhere better.
Questions
I screen candidates for sanity so we don't fall in love with a dead name. Your attorney does the legal filing.
Checked as part of the shortlist, with alternatives where the exact match is gone.
A curated shortlist with a clear recommendation, not a dump of 100.