Naming & Verbal Identity · $5,000 · flat, one week
Find the name that sticks
A name, and the words around it: voice, messaging pillars, the line that does the work. One week, one flat fee, from someone who designs the brand the name will live in. Screened for domain and trademark reality, so the favorite is not dead on arrival.
Or book a 20-minute call first. No pitch, just fit.
01
Strategy, name, and the lines, together
Most naming exercises hand you a spreadsheet and leave. This hands you a name, the voice, and the hero lines that sell, written against each other.
02
Screened before you fall in love
Every candidate on the shortlist is checked for domain availability and trademark sanity. Your attorney files; I make sure there is something worth filing.
03
From the person who designs the brand
The name is chosen knowing it has to become a mark, a favicon, and a headline. Naming in isolation produces words that look wrong the moment they are set in type.
Receipts
Names that became brands.
Each opens the brand guide or case study the name lives in.
What ships
A name, and everything you say after it.
The name
- Territory map. Three or four strategic directions before any words, agreed on day one.
- Shortlist. Six to ten real candidates with a clear recommendation.
- Screening. Domain availability and a trademark sanity check on every candidate.
- Alternatives. Where the exact domain is gone, the workable options.
The voice
- Voice and tone. How the brand talks, with examples of how it does not.
- Messaging pillars. The three things the brand says, in priority order.
- Hero lines. Homepage headline, tagline, the one-liner for a deck.
- Messaging guide. A short document your team can write from.
Pricing
Two ways to buy it.
Naming & Verbal Identity
$5,000
One week, flat. Name, voice, and core messaging.
- Territory map and a screened shortlist with a recommendation
- Domain and trademark sanity check
- Voice, tone, and messaging pillars
- Homepage headline, tagline, one-liner
- A messaging guide
Then the brand
$9,500
Startup Branding: the name becomes a mark, a system, and a brand book. Same person, no handoff.
- Two or three logo directions, first concepts in two days
- Primary, horizontal, and favicon-scale marks
- Color and type system, brand book
- Every file, light and dark
How it runs
Five days, brief to guide.
01
Day 1
Brief and territories
The thing being named, the audience, and what it has to stand for. Territories agreed by end of day.
02
Days 2 to 3
Names
A curated shortlist, screened for domains and trademark sanity, with a recommendation.
03
Day 4
Voice
Voice, messaging pillars, and the hero lines written against the chosen name.
04
Day 5
Guide
The messaging guide and the shortlist delivered. Your attorney gets a name worth filing.
Fit check
Built for some, not everyone.
This is for you if
- A new company or product that needs a name
- A rebrand finding its voice
- Founders tired of a placeholder name
Not built for
- Full legal trademark registration: I screen, your attorney files
- A 50-name brainstorm with no strategy
Named to be designed
Artyom Sklyarov
I name things as part of designing them, so the name lives in a real brand and a real product, not a spreadsheet. A week is possible because one person does strategy, names, and voice without a handoff, and because you commit to same-day feedback on days one and three.
If the favorite fails screening, we go again inside the week.
Naming & Verbal Identity · $5,000
Tell me what needs a name.
Name, email, and a few lines: what it is, who it is for, and when you need it. I reply within 24 hours with a start date.
The fine print
Questions, answered.
I screen candidates for sanity so we don't fall in love with a dead name. Your attorney does the legal filing.
Checked as part of the shortlist, with alternatives where the exact match is gone.
A curated shortlist with a clear recommendation, not a dump of 100.
Nothing you would use. The week is possible because one person does strategy, names, and voice without a handoff, and because you commit to same-day feedback on days one and three. Trademark filing stays with your attorney either way.
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Do you handle trademarks?
I screen candidates for sanity so we don't fall in love with a dead name. Your attorney does the legal filing.
Ready? Request a fit call. One week, one flat fee, and the name comes with the words around it.