SUUR case study · Dune7 · brand + website · four weeks

An SEO agency’s own site is the demo

Dune7 is a Brooklyn agency doing SEO and organic growth exclusively for travel companies. Their pitch is that organic compounds — so their brand and website had to be the proof.

Dune7 homepage — wavy dune texture and the agency positioning headline
Shifting Sands — the Dune7 insights page over rippled orange sand

01

Serious and warm — the brand had to do both at once

Dune7’s founders are former in-house travel marketers who watched too many brands burn cash on paid channels while compounding organic growth went unfunded. They work only with travel — tours, OTAs, DMOs, travel SaaS.

That positioning set the brief. Signal seriousness: these are senior operators, not a content mill. And signal warmth: travel marketing is human, not enterprise.

Most agency sites pick one. Dune7 needed both.

The full Dune7 homepage, scrolling
The homepage — scroll and it browses itself
The Dune7 about page, scrolling
About — hello, we are Dune7

02

A travel feature, not a SaaS landing page

We landed on an editorial direction with desert and dune cues — an earthy palette, generous whitespace, considered typography. The site reads like a Condé Nast Traveler feature, and that’s the point: it gives senior travel marketers permission to take Dune7 seriously.

  • Brandstrategy & identity
  • Websitedesign & development
  • SEOinfrastructure baked in
  • 4 wksbrand to live site

The build

An SEO agency can’t ship a slow website

Performance first

Lightweight assets, semantic HTML, fast LCP. When your pitch is organic growth, your own Core Web Vitals are part of the sales deck — the build treated speed as a brand requirement, not a nice-to-have.

Schema on every page

Structured data ships on every page, not just the homepage. The same SEO infrastructure Dune7 sells to clients is wired into their own foundation from day one.

Dog-fooded, deliberately

They needed a site that proved they could do for themselves what they promise their clients — a foundation that ranks for the queries their clients want to win.

Services page — scale growth from the ground up
About page hero — hello, we are Dune7

03

One system, every page on brand

The dune language holds across the whole site — rippled sand heroes, amber accents, editorial type. Services, work, insights, contact: each page is unmistakably the same brand, and each one is built to rank.

Dune7 Services page
Services SEO, content, brand — one converging pitch
Dune7 Work page
Work case studies for travel decision-makers
Dune7 Insights page
Insights the blog that does the ranking
Dune7 Contact page
Contact the water's always warm

Organic compounds. The site is the proof.

  • 4 weeks, brand to live site
  • 5 services under one engagement
  • 1 industry — travel, exclusively
  • 2024 shipped, live at dune7.co
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