Design Thinking6 min read
Designing for AI: Making a Model Feel Trustworthy
Why designing an AI product is harder than it looks, and the five things that make users trust one, with examples from AI products we designed and shipped.
Design insights
Thoughts on design, strategy, and building products that people love.
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Design Thinking7 min read
Understanding User Intent in Travel Websites
Unlock the power of understanding user intent in travel websites. Learn how to design experiences that align with travelers’ needs, boost engagement, and drive bookings effectively.
Design Thinking5 min read
Why Beautiful Websites Will Hurt Your Startup
Discover why focusing solely on creating beautiful websites can harm your startup’s growth. Learn how to balance aesthetics and functionality to drive conversions and build a site that truly works for your audience.
Design Thinking5 min read
Less Is More, Until It Is Not
Minimalism is a tool for hard tasks, not a house style. Where it helps, where it turns into sameness, and how two of our own apps use both on purpose.
Business3 min read
State of uncertainty in design project planning
Many design and development and design project fail and how a collaborative, research-driven approach can lead to more successful outcomes.
Mobile Apps6 min read
5 Red Flags Your Mobile App Needs a Redesign
Five signs an iOS app needs a redesign rather than another update, from the Xcode 26 SDK rule to iPad layouts, with examples from the six apps we ship.
Design Thinking6 min read
The 5 Elements Every Landing Page Needs
The five sections a landing page needs, and the rule that holds them together, shown on a launch site we built and checked against the live page today.
Design Thinking6 min read
Why Design Is a Strategic Tool for Startups
Designing a startup brand, site and product forces decisions a pitch deck lets founders skip. One three-week project, a McKinsey study, and how to use it.
Design Trends3 min read
Skeuomorphism in Design
Understanding skeuomorphism role in bridging tradition with innovation in user interface design and user experience.