Design Thinking6 min read
Designing for AI: Making a Model Feel Trustworthy
Why designing an AI product is harder than it looks, and the five things that make users trust one, with examples from AI products we designed and shipped.
Design insights
Thoughts on design, strategy, and building products that people love.
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Design Thinking4 min read
Understanding User Intent in Travel Websites
Map travel visitors by the task they need to complete, using interviews, search and funnel evidence rather than assumptions about leisure, business or device.
Design Thinking3 min read
When Visual Polish Hides a Startup Website Problem
How to tell whether a polished startup website obscures the offer, slows the task or hides missing proof, without assuming ugly sites perform better.
Design Thinking6 min read
Less Is More, Until It Is Not
Minimalism is a tool for hard tasks, not a house style. Where it helps, where it turns into sameness, and how two of our own apps use both on purpose.
Business3 min read
Working With Uncertainty in Design Project Planning
Turn an uncertain product brief into a bounded discovery plan with facts, assumptions, tests, owners and a decision before committing to delivery.
Mobile Apps7 min read
5 Red Flags Your Mobile App Needs a Redesign
Five prompts for investigating iOS app problems, from SDK changes to iPad layouts, with a concrete TrackCold fix and a method for comparing repair with redesign.
Design Thinking7 min read
Five Landing Page Elements: A Practical Review Framework
Five landing page elements to review, illustrated by the InFlight launch site and dated checks from October 6, 2026.
Design Thinking8 min read
Why Design Is a Strategic Tool for Startups
Use a design decision exercise to connect audience, message, evidence and scope. A bounded Biteful example shows how brand and website choices become concrete.
Design Trends3 min read
Skeuomorphism in Design
Distinguish familiar object metaphors from decorative surface styling, and test when skeuomorphic cues help or mislead people using an interface.