SaaS website design
SaaS website design for B2B and B2C software companies. Marketing sites that earn trust above the fold, convert visitors into sign-ups, and share one design system with the product. Work for Biteful, LOVU, Dune7, PaceCalc, ILTY, and Apstra (Juniper Networks).
SaaS sites we've designed
Marketing-site redesigns and concept-to-launch sites for SaaS startups, B2B platforms, and enterprise software companies.
How we design SaaS websites
A SaaS marketing site is an argument for switching. Every design decision either strengthens the argument or weakens it — here's how we make sure ours strengthen it.
Position the product against status quo, not competitors
The best SaaS website design doesn't compare feature checklists with the nearest competitor. It names the status quo — the spreadsheet, the manual process, the legacy tool — and shows what life looks like after switching. We design the homepage as that argument.
Architect by buying motion, not by department
Self-serve PLG buyers, enterprise procurement teams, and developers each need a different path. We split the IA so each motion gets a tailored funnel — but all roll up to the same brand language and the same pricing-page logic.
Earn technical credibility above the fold
B2B SaaS buyers scan for trust signals before they scan for features: enterprise logos, SOC 2 / HIPAA badges, named engineering tooling, documented uptime. We surface these visually without turning the homepage into a security audit page.
Treat the marketing site and the product as one design system
If the marketing site uses a completely different typography and component library than the product, sign-ups feel like they're landing on a different company. We design the marketing site and product UI as one continuous brand surface, even when different teams own each.
Need the product UI redesigned too — dashboards, settings, onboarding flows?
See our SaaS product and dashboard design work →SaaS website design questions
What founders, marketing leaders, and growth teams ask before they kick off a SaaS site redesign.
SaaS website design is the design and build of the marketing website for a software-as-a-service company — the homepage, product pages, pricing, features, customer stories, and lead-capture flows. It’s distinct from SaaS product design (the application interior, dashboards, settings) but the two should share one design system so the brand stays consistent from first visit through onboarding.
Most B2B SaaS website redesigns land between $25,000 and $75,000 depending on page count, animation, and integrations. Concept-to-launch marketing sites for funded startups (Series A and beyond) typically run $50,000–$150,000 when bundled with brand strategy. We work flat-fee — no hourly billing, no scope-creep invoices.
Three differences. First: the conversion funnel is the product — every design decision either accelerates a sign-up / demo request or interrupts it. Second: B2B SaaS sites have parallel sales motions (PLG self-serve, enterprise sales, developer adoption) that need to coexist without diluting the brand. Third: the marketing site and the product UI should share a design system, so the user feels they’re still talking to the same company after they sign up.
Both. Recent B2B SaaS work spans Apstra (Juniper Networks enterprise networking) and Dune7 (travel-sector SEO agency). Recent B2C and prosumer SaaS work includes Biteful (restaurant supply), LOVU (romance-travel marketplace), PaceCalc (consumer running PWA), and ILTY (mental-health iOS app marketing).
Brand-aligned marketing site redesigns: 6–10 weeks from kickoff to launch. Concept-to-launch sites for newly branded SaaS startups: 10–14 weeks including brand strategy. Single-page launches (a new pricing page, a new product feature page) can ship inside our Design Subscription in 1–2 weeks.
Whatever fits the team. We build in Next.js when there’s an engineering team that wants to own the codebase, in Webflow when marketing teams want to ship content without an engineering bottleneck, and in Framer for fast pre-launch sites. The choice is a product decision, not an aesthetic one.
Yes — see our /saas-design page for product and dashboard work. Most clients who start with a marketing-site redesign continue with us into product UI work because the design system carries forward, eliminating handoff friction.
Yes — usually through our Design Subscription so you can run iterative experiments without re-scoping each one. Typical post-launch work: hero variants, pricing-page experiments, demo-request form A/B tests, feature-page redesigns based on funnel drop-off data.
Your SaaS deserves a marketing site that argues for the switch — not one that lists features.