ILTY
An AI mental health companion that measures what matters
Visit ILTY — AI Mental Health AppThe Problem
Mental health apps are broken
75% of users abandon mental health apps within two weeks. Not because the apps don't work, but because they measure the wrong thing. Downloads. DAU. Session time. Engagement metrics that tell you nothing about whether someone actually feels better.
Meanwhile, therapy costs $150-300 per session with 6+ week waitlists. The gap between “download an app” and “see a therapist” is enormous. And every app in that gap says the same thing: just breathe.
ILTY was built to close that gap. Not with affirmations. With outcomes.
What if we measured whether users actually feel better?
Outcome tracking
Mood measured before and after every conversation. Not engagement. Improvement.
Action items
Every session ends with 2-4 specific next steps. AI-extracted, not generic.
Real personalities
5 AI companions with distinct therapeutic approaches. Not skins on the same bot.
Five distinct personalities
Not personas. Not avatars. Each companion has a real therapeutic approach, a distinct voice, and a reason to exist.
“You know what you need to do. What's actually stopping you?”
Mr. Relentless · Direct accountability, no excuses
“You know what you need to do. What's actually stopping you?”
“Let's slow down. What's actually underneath that feeling?”
“What part of this is actually within your power to change?”
“Let's map this out. What's the actual structure of the problem?”
The Product
From zero to App Store
By The Numbers
8
Weeks
560+
Commits
744
Tests
7
Languages
226+
Pages
7
Tools
What We Built
End-to-end product delivery
iOS App
- ●Native SwiftUI app (iOS 16+)
- ●5 AI companion personalities
- ●Streaming chat with Claude API
- ●Mood tracking with before/after delta
- ●AI-generated session summaries
- ●Goal tracking with milestones
- ●Insights dashboard (Swift Charts)
- ●Home screen widgets
- ●RevenueCat subscriptions
- ●Sign in with Apple
Marketing Site
- ●Next.js 16 marketing site
- ●59 SEO blog posts
- ●7 interactive assessment tools
- ●14 competitor comparison pages
- ●Admin dashboard (11 tabs)
- ●Email delivery via Resend
- ●10 JSON-LD schema types
Operations
- ●Fundraising materials
- ●Pitch deck and one-pager
- ●Social media content strategy
- ●30-day launch playbook
- ●Financial model
Design Philosophy
Against the grain
Every mental health app uses light backgrounds and soft pastels. Calm blues. Gentle greens. They all look like they were designed to not offend anyone. ILTY went the opposite direction: pure black, warm beige accents, and cinematic B&W photography. Not clinical. Intimate.
System fonts only. No custom typefaces, no loading delays, no FOUT. The native feel communicates: this is a tool, not a lifestyle brand. It takes your problems seriously.
Black
Beige
Teal
Blue
Orange
Purple
