Restaurant website design

Single-location restaurant websites typically run $8,000–$25,000 depending on photography, animation, and integration complexity. Multi-location and restaurant group sites run $20,000–$75,000 because each location needs its own page, menu structure, and local-SEO surface. Restaurant-tech platforms (B2B) run $25,000–$75,000 like other SaaS marketing sites. We work flat-fee — no hourly billing.

Six features matter for conversion: (1) a reservation button visible above the fold on mobile, (2) clear hours of operation and address with a tap-to-call phone, (3) a structured (not PDF) menu that loads in under 2 seconds on cellular, (4) photography that matches the property's tier, (5) clear distinction between dine-in vs takeout vs delivery options, (6) social proof — Google reviews, press, awards. Everything else is decoration.

Yes. OpenTable and Resy widgets are the most common (reservation booking embedded directly on the site). Toast and Square integrate for online ordering and POS-driven menus. ChowNow and Olo handle direct delivery flows. DoorDash, Uber Eats, and Grubhub are typically surfaced as outbound links rather than embedded. The integration choice depends on which platform the restaurant already uses — we don't pick the platform, we wire up what's there.

Both. Single-location sites are simpler — typically 5–10 pages with a strong menu, reservation flow, and photography-led brand story. Multi-location group sites are an architecture problem first and a design problem second: each location needs its own page, its own menu variation, its own local-SEO surface, its own manager-driven hours, and a parent brand voice that holds across all of them. Loews Hotels (30 properties) and Hard Rock Hotels (30+ properties globally) are the same problem at hospitality scale.

We don't ship PDF menus. PDFs are unreadable to Google, unreadable to AI Overviews, slow to load on mobile, and impossible for staff to update. The default is a CMS-driven structured menu where each dish has its own field (name, description, price, allergens, photo if applicable) — your team updates it in the CMS, and the front-end renders cleanly. For restaurants on Toast or Square, we can pull the menu live from POS so it never drifts from what the kitchen is serving.

Single-location restaurants: 4–8 weeks from kickoff to launch (including photography direction if needed). Multi-location groups: 8–14 weeks because the page-per-location architecture takes time to do right. Restaurant-tech platforms: 6–10 weeks like other SaaS marketing sites. Rush timelines are possible (a pre-launch site for an opening date) but require photography to already be in hand.

We direct it, we don't shoot it. Restaurant photography is a specialist craft — we work with established food photographers (yours if you already have a roster, ours if you don't) and direct the shoot list, styling, and post-production to match the brand. The few restaurants where the photography is already perfect — usually because the chef came up through a famous kitchen with strong visual standards — we work with what's there.

Restaurant search is 90% local — 'restaurants near me', '[neighborhood] dinner', '[cuisine] in [city]'. We ship with LocalBusiness schema (Restaurant subtype), accurate address and geo coordinates, structured hours of operation, multi-location handling (separate URL per location, not one combined page), and Google Business Profile alignment. The site and the GBP listing have to tell the same story — if they conflict, Google trusts the GBP and the site loses.

Yes — vendors first, design second. Whatever stack you're running (Toast POS + OpenTable + ChowNow, or Square + Resy + Olo, or any other combination), the website wraps around what's already working. We treat the vendor integrations as fixed inputs and design the surrounding experience so they disappear into the flow.