Case study · Website & brand · Webflow

2Wheel Epix
Adventure travel.

Multi-day mountain-bike expeditions across five Andean countries, where 70% of every fee stays in the villages they ride through. We redesigned the site to earn the price tag, and moved it off WordPress without losing a ranking.

Client2Wheel EpixRoleCreative direction · UX/UI · Webflow build · SEO migrationShipped2025
The redesigned 2Wheel Epix homepage — MTB Tours Around The World over a rider mid-descent in red mountain air, with a gold Explore Our MTB Tours button

70%

Of every fee stays in the communities they ride through

5

Ride regions — Oaxaca, Ecuador, Peru, Bolivia, Colombia

$1,499+

The starting price the site has to justify

0

Rankings lost in the WordPress-to-Webflow migration

2025

Redesigned, migrated, and relaunched

A four-figure ride through the Andes is an act of trust. The site had to earn that trust in the first scroll — fast, cinematic, and honest that most of the money stays in the mountains.

01 · The brief

An adventure brand,
stuck in a brochure.

2Wheel Epix runs multi-day mountain-bike expeditions across Oaxaca, Ecuador, Peru, Bolivia, and Colombia, sending 70% of every fee back to the communities they ride through. The old WordPress site carried none of that energy. It was slow to load, hard for the team to update, and quiet where the brand should have roared.

They needed a site that felt like the descent, showed every tour clearly enough to justify a four-figure booking, and that their own team could run without a developer. So we rebuilt it in Webflow, brand and all.

A 2Wheel Epix expedition on a high-altitude trail, riders strung out across the mountainside

02 · The rebuild

Same brand.
A different gear.

Left, the site we inherited. Right, the rebuild — full-bleed motion, the tour front and center, and one obvious way in: “Explore Our MTB Tours.”

The 2Wheel Epix site before the redesign — the original WordPress build

Before · WordPress

The 2Wheel Epix site after the redesign — the new Webflow homepage with a rider mid-descent

After · Webflow

03 · The ride

Every tour
sells its country.

The homepage moves first, then hands off to a tour page built to close a four-figure booking — the trail, the itinerary, what's included, and the price, all in one scroll. Hover either page to ride it.

The full 2Wheel Epix homepage — hero, featured expeditions by country, mission, and booking calls to action

hover to scroll

The homepage — motion first, tours below

A single 2Wheel Epix tour page — trail overview, day-by-day itinerary, inclusions, and the price

hover to scroll

The tour page — built to book

The 2Wheel Epix tours index — every expedition, browsable by country and difficulty, powered by Webflow CMS

hover to scroll

The tours index — a filterable CMS the team runs themselves

Riders and locals on the trail — the communities 2Wheel Epix rides through

04 · The reason it matters

Most of the money
stays in the mountains.

70% of every tour fee goes back to the communities along the route — guides, hosts, cooks, and the towns the trail runs through. It is the most important thing 2Wheel Epix does, and the old site buried it.

We gave it a place in the story instead of a line in the footer, so the promise a rider is buying into is clear before they ever reach the price.

05 · The migration

We moved the whole site
and kept the map.

WordPress to Webflow is where redesigns quietly lose their search traffic. We migrated every URL, redirect, and piece of metadata by hand, held the structure Google already trusted, and shipped a lighter, faster build on top of it. Zero rankings lost, and a CMS the team can update without touching code.

The tour itinerary layout — day-by-day breakdown built as a reusable Webflow CMS component

The itinerary — a reusable CMS block

The tour information panel — inclusions, difficulty, and logistics, structured for fast scanning

Tour info — structured to scan, easy to edit

The result

Relaunched in 2025.
The brand finally moves.

2Wheel Epix runs on a fast, cinematic Webflow site the team updates themselves — every expedition merchandised to close, the community promise front and center, and the search visibility they spent years earning carried over intact.

“The site should feel like the drop-in. Now it does — and it still knows where every ranking came from.”

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