Case study · Hospitality · Website design
The Resort at
Pedregal.
One private tunnel through the mountain, three hundred meters of anticipation — and a website that starts the arrival early.
300 m
The private Dos Mares tunnel — the only way in
856 ft²
Where the entry-level room starts, plunge pool included
1
Private beach the rest of Cabo can't access
2
Sub-brands designed in — Luna y Mar spa, Memories weddings
Gold
HSMAI Adrian Award, 2017 — integrated campaign
The old site did the standard luxury-Cabo thing — drone footage, a booking widget, a generic claim of exclusivity. The one thing it never sold was the tunnel. So we made the architecture of the property the architecture of the site.
01 · The brief
The only hotel in Cabo
you enter through a mountain.
Past the Dos Mares tunnel sits a cliffside, Pacific-facing estate inside the gated Pedregal community — plunge-pool casitas climbing the mountainside, a beach the rest of Cabo can't reach, and a kind of seclusion the strip resorts on the Sea of Cortez side can't replicate. (Today it operates as Waldorf Astoria Los Cabos Pedregal. Same property, same tunnel.)
The differentiator was never the pool bar. It was the arrival — theatrical, intentional, physically gated. Our brief: put that on screen before a single room card or rate surfaces, and let mobile lead, because discovery for a property this aspirational happens on a phone in transit.
02 · The arrival, preserved
The homepage opens on the
cliff — before any pricing.
Hover either page and it scrolls. The homepage runs nearly 15,000 pixels — arrival, accommodations, weddings, spa, dining, the social feed, the events calendar — sequenced like the drive in. The dining page gives every restaurant its own scene, from Don Manuel's to El Farallon on the cliff ledge.
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The homepage — 15,000 pixels from tunnel to booking
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Dining — every restaurant gets its own scene
03 · Rooms & the peninsula
Seclusion framed as structure,
not a bullet point.
Every room and casita gets photography that earns its rate — private pool, private terrace, private path, shot and framed as features of the architecture. And because the room is only half the sell, Baja itself runs as a page: whale sharks, Espíritu Santo, sunrise paddle boards under the Arch.
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Rooms & suites — 856 ft² is where it starts
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Things to do — the peninsula as an amenity
04 · Two brands under one roof
The spa and the weddings
got their own front doors.
Luna y Mar Spa and Memories at Pedregal each carry their own mark, their own palette, their own navigation — designed as sub-brands inside the same system. The wedding funnel runs as a parallel track for the planners who book the property whole, while direct bookers keep the compressed path.
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Luna y Mar — the spa as its own brand
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Memories at Pedregal — the parallel wedding funnel
05 · The full system
From packages to the events
calendar, every page held the line.
The wave-cut section breaks, the brand's looping monogram as watermark, gold headers over white, photography doing the talking — the system stayed intact across every template in the site.
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Vacation packages
Offers as a mosaic, not a rate table
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The gallery
Seven photo collections, one long scroll
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Calendar of events
Torch-lit dining above the month grid
The result
Arriving at Pedregal feels
different. Now the site does too.
The site respects the property's principal asset — that getting there feels like nowhere else in Cabo — and lets that difference do the selling. The integrated campaign took HSMAI Adrian Award Gold in 2017, and the property has since carried the same arrival into its Waldorf Astoria era.
“When the arrival is the product, the website's job is to start the drive through the tunnel early.”
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