Business3 min read
Quality UI Is Cheap. Quality UX Takes Work.
A designer's perspective on the difference between a polished screen and a dependable experience, with a concrete layout failure and a review checklist.
#design
18 articles
#design (18)#startups (13)#product strategy (12)#hospitality (11)#hotel website design (11)#pricing (10)#portfolio (7)#saas (5)#design thinking (5)#webflow (4)#planning (3)#branding (3)#brand identity (3)#mvp (3)#website costs (3)#design subscription (3)#landing pages (2)#web design (2)#free tools (2)#trademark (2)
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Startups7 min read
Design Systems for Startups: Build and Keep One
The smallest design system that keeps a startup brand consistent from logo to product, how to keep it alive after launch, and when to pay for a full one.
Startups7 min read
Startup Website Visuals: Explain the Product Clearly
Use startup website visuals to explain the problem, product and next step. Biteful examples, attention research and ways to test understanding.
Design Thinking7 min read
AI in Web and App Design in 2026: Threat or Tool?
How AI changes web and app design work in 2026, where human accountability remains, and what two shipped products show about our process.
Web Design4 min read
SaaS Design Predictions, Revisited in 2026
Revisit five SaaS design predictions against a small sample of product pages and original project work, with limits on what those observations establish.
Web Design8 min read
Responsive Web Design: What Matters in 2026
The responsive design checklist we build to in 2026, from the viewport tag and container queries to touch targets and INP, with our own breakpoint data.
Design Thinking8 min read
Color in SaaS Design: Choosing a Palette That Works
How to choose a SaaS color palette in 2026: what color psychology cannot prove, the WCAG ratios you must hit, and two real palettes measured pair by pair.
UX Design8 min read
10 UX Design Tips for Building Trust in Startups
Ten UX checks for signup, pricing, payment, errors and data, grounded in credibility research and paired with ways to investigate your own product.
UX Design7 min read
How to Measure UX Design's Hidden Value
UX value stays hidden when nobody decides what to measure first. A goals, signals, metrics method, and three apps where the outcome is built into the UI.
Travel & Hotels7 min read
How Quick Design Saves Costs in Travel UX Projects
Fast design saves money in travel UX when it removes open decisions, not care. Worked examples from hotel projects, with fixed prices as of October 2026.
Travel & Hotels8 min read
10 Signs Your Hotel Website Needs a Design Refresh
Ten checkable hotel website problems, from hidden rates to booking handoffs, with dated observations from six homepages and a repair-versus-rebuild method.
Travel & Hotels3 min read
5 Travel Website Designs and What to Learn From Them
Five archived travel website examples show different ways to organize discovery, explain a stay and support the next step, without claiming booking results.
Business3 min read
How to Choose the Right Design Partner for Your Agency
Evaluate a design partner using relevant work, a paid trial, communication and delivery checks, plus ownership, confidentiality and capacity questions.
Design Thinking6 min read
Designing for AI: Making a Model Feel Trustworthy
Why designing an AI product is harder than it looks, and the five things that make users trust one, with examples from AI products we designed and shipped.
Design Thinking3 min read
When Visual Polish Hides a Startup Website Problem
How to tell whether a polished startup website obscures the offer, slows the task or hides missing proof, without assuming ugly sites perform better.
Design Thinking6 min read
Less Is More, Until It Is Not
Minimalism is a tool for hard tasks, not a house style. Where it helps, where it turns into sameness, and how two of our own apps use both on purpose.
Mobile Apps7 min read
5 Red Flags Your Mobile App Needs a Redesign
Five prompts for investigating iOS app problems, from SDK changes to iPad layouts, with a concrete TrackCold fix and a method for comparing repair with redesign.
Design Thinking7 min read
Five Landing Page Elements: A Practical Review Framework
Five landing page elements to review, illustrated by the InFlight launch site and dated checks from October 6, 2026.