London West Hollywood

Hotel Website Redesign

Our Role: Research, Information Architecture, UX/UI Design

Project details

London West Hollywood, a luxury hotel in the heart of West Hollywood, approached us to redesign their digital presence with the goal of better reflecting their upscale brand and enhancing the booking experience. Known for its blend of British elegance and California cool, the hotel needed a website that would communicate its unique character while catering to its discerning audience of leisure travelers, business professionals, and event planners.

We were brought in to handle the project from concept to launch, delivering a streamlined and visually stunning platform that showcased the hotel’s exceptional accommodations, dining experiences, and event spaces.

Target Audience

The London West Hollywood caters to a discerning audience drawn to its combination of modern luxury, exceptional service, and prime location in Los Angeles.

Celebrities and Industry Insiders: Known for its discreet atmosphere and luxury amenities, the hotel is a go-to destination for high-profile guests in the entertainment industry. Features like the private screening room, exclusive event spaces, and a rooftop pool make it ideal for press junkets, premieres, and industry gatherings.

Couples and Glamorous Getaways: With its romantic ambiance, spacious suites, and stunning rooftop pool, the hotel appeals to couples looking for a luxurious escape or a stylish venue for special occasions like anniversaries or engagements.

Fashionistas and Trendsetters: The hotel’s chic design and trendy atmosphere attract style-conscious individuals seeking a fashionable stay in Los Angeles. It’s a destination for those wanting to immerse themselves in the vibrant, glamorous West Hollywood scene.

Business Travelers: Equipped with modern conveniences, meeting spaces, and premium amenities, the hotel serves as a refined base for professionals attending events or meetings in the area, offering both comfort and functionality for work-related stays.

Families and Groups: The spacious suites and family-friendly offerings make the hotel an attractive choice for families visiting Los Angeles, as well as groups seeking a luxurious and centrally located base for exploring the city.

The redesigned website was crafted to address the unique needs of these varied audience segments, offering intuitive navigation, immersive visuals, and streamlined booking functionality to match the elevated experience of staying at The London West Hollywood.

Results

The redesigned website successfully captured the essence of The London West Hollywood’s modern luxury and exclusive appeal. By highlighting the hotel’s unique offerings—such as spacious suites, rooftop experiences, and private event spaces—the site resonated with its diverse audience of celebrities, couples, business travelers, and trendsetters.

For celebrities and industry insiders, the site positioned the hotel as the ideal location for private events and press junkets, with dedicated pages showcasing amenities like the screening room and exclusive spaces. Couples and leisure travelers found it easy to discover romantic suites and rooftop offerings tailored for glamorous getaways, while business travelers and groups benefited from streamlined access to meeting spaces and booking information.

The result was an elevated digital presence that increased user engagement, simplified the booking process, and reinforced The London West Hollywood’s position as the premier choice for luxury stays in Los Angeles. The website not only delivered a seamless experience for its users but also strengthened the hotel’s appeal in a highly competitive market.