Two Wheel Epix Adventure MTB Tours

Website Design and Development • 2025
Our Role: Creative Direction, UX/UI Design, Development

Project Details

2Wheel Epix connects mountain bikers with the world’s most thrilling and breathtaking trails. Their mission: ignite the spirit of adventure in every rider, offering curated MTB tours across rugged peaks, lush valleys, and exotic landscapes.

They needed a digital presence that captured this passion, elevated their brand, and inspired action — not just browsing.

Before & After

Discovery & Strategy

Our engagement began with a deep dive into 2Wheel Epix’s brand identity, audience motivations, and core values. Through this discovery phase, we identified the emotional drivers behind their audience’s decisions — a passion for exploration, trust in expert guidance, and a desire for authentic, adrenaline-fueled experiences. It became clear that the new website needed to immediately ignite a sense of adventure and establish credibility through powerful visual storytelling.

With these insights, we crafted a strategy focused on blending bold design with intuitive functionality. Visual hierarchy, user flow, and mobile-first design principles were prioritized to ensure the site would not only inspire visitors but also lead them effortlessly toward booking inquiries and deeper engagement with 2Wheel Epix’s offerings.

Objectives & Target Audience

The previous 2Wheel Epix website, built on WordPress, lacked the visual impact and performance needed to reflect the spirit of adventure they deliver through their mountain bike tours. Their target audience consists of mountain bikers, thrill-seekers, and outdoor enthusiasts searching for curated, unforgettable riding experiences across diverse landscapes. The existing platform struggled to convey the brand’s energy, showcase available tours effectively, or provide a seamless browsing experience across devices.

Additionally, the site was challenging for the client to update and maintain, limiting their ability to scale. The objective was to design a visually bold, user-friendly, and responsive website that would capture the imagination of riders, clearly communicate the 2Wheel Epix mission, drive bookings, and empower internal content management through Webflow’s intuitive CMS.

Constraints

Platform Migration: Transitioning from WordPress to Webflow required careful migration of all key content and metadata while preserving existing SEO performance and minimizing downtime. Every detail—from tour pages to backlinks—had to be managed to avoid search visibility loss.

Performance Optimization: Maintaining fast loading speeds and responsive design across all screen sizes was critical to support the brand’s high-visual, media-heavy experience without compromising user experience or engagement on mobile devices.

Key Features

The website features a striking full-screen hero section paired with mission-driven messaging to immediately capture visitors’ attention. The tour showcase is built dynamically using Webflow CMS, allowing users to browse curated tours through an engaging, filterable interface while maintaining fast load speeds and smooth transitions across devices.

Additionally, the About & Mission section strengthens the emotional connection with riders by highlighting 2Wheel Epix’s values and passion for adventure. Persistent contact and booking calls to action were designed to convert inspiration into action effortlessly. The migration also preserved and enhanced SEO structures, ensuring the brand’s search visibility continued to grow post-launch.