Hotel El Ganzo, San Jose Del Cabo

Hotel Website Redesign

Our Role: Creative Direction, Creative Strategy, UX/UI Design

Project details

Hotel El Ganzo, a boutique property in San José del Cabo, approached us to create a digital experience that reflects its unique identity—a seamless blend of luxury, art, music, and culture. Unlike traditional resorts, El Ganzo prides itself on its creative, bohemian atmosphere and strong ties to the arts community. The goal was to design a website that captured this spirit while providing an intuitive and visually compelling platform for discerning travelers to explore, book, and engage with the hotel’s offerings.

We handled the project from idea to launch, including strategy, UX/UI design. The new website needed to highlight El Ganzo’s one-of-a-kind experiences, from its artist-in-residence program and underground recording studio to its luxurious accommodations and private beach club.

Target Audience

Hotel El Ganzo caters to a specific type of traveler—those seeking more than just a beach vacation:

Creative Travelers and Artists: Individuals drawn to the hotel’s art installations, live music, and artist-in-residence program who value authenticity and cultural immersion.

Trendy and Sophisticated Couples: Adults looking for a romantic, luxury getaway with a stylish twist, including rooftop infinity pools, stunning ocean views, and intimate dining experiences.

Experience-Driven Explorers: Travelers who want a unique stay that blends laid-back beach vibes with urban sophistication, far from Cabo’s typical resort scene.

Boutique Hotel Enthusiasts: Guests who prioritize personalized service, curated experiences, and distinctive design over large, traditional resorts.

The website needed to appeal to these niche audiences. It should celebrate Hotel El Ganzo’s focus on art, music, and culture while making the booking experience seamless and intuitive.

Constraints

Highlighting Unique Features: The website had to effectively showcase the hotel’s defining characteristics—its underground recording studio, rotating art exhibitions, and live performances—while maintaining a luxurious and polished aesthetic.

Adult-Only Atmosphere: The design had to communicate El Ganzo’s focus on catering to an 18+ crowd, balancing its trendy, bohemian vibe with a sophisticated and modern tone.

Destination Emphasis: Positioned on the marina in San José del Cabo, the site needed to highlight both the hotel’s secluded beach club and its proximity to the vibrant local arts scene, offering a compelling alternative to Cabo’s party-focused resorts.

Responsive Design: The site had to perform flawlessly on all devices, ensuring travelers could explore accommodations, amenities, and experiences seamlessly whether at home or on the go.

Results

The new website successfully brought Hotel El Ganzo’s personality to life, balancing artistic creativity with modern luxury. Guests could seamlessly explore the hotel’s unique features, from its underground recording studio to curated art and live performances. The streamlined booking experience simplified conversions while appealing to the hotel’s experience-driven audience.

The result was a digital platform that positioned Hotel El Ganzo as a standout boutique property in Cabo. It appealed to creative travelers, couples, and those seeking a luxury stay with a cultural edge.