LoewsHotels Website Redesign

Hotel Chain Website Redesign

Our Role: Creative Direction, Creative Strategy, UX/UI Design

Project details

The goal of the project was to redesign the Loews Hotels website to align with the company’s rich legacy of luxury hospitality and its commitment to delivering personalized guest experiences. Loews Hotels, known for its handcrafted approach and warm, welcoming atmosphere, needed a website that reflected its unique brand philosophy while making the planning and booking process effortless for its diverse audience.

With a portfolio spanning major cities and resort destinations across the United States and Canada, the website needed to showcase Loews’ properties and their distinct local experiences effectively. Our team was responsible for creating wireframes, designing high-fidelity mockups, and developing interactive prototypes to ensure the new design was intuitive and visually engaging. By closely collaborating with the client’s development team, we delivered a website that honored Loews’ values of providing unscripted moments and local authenticity, while offering a seamless digital experience for business travelers, families, and even pet owners.

Target Audience

The redesigned Loews Hotels website was built for travelers who value simplicity and efficiency—business professionals and weekend explorers looking for a streamlined way to plan their stays. Business travelers expect a site that makes booking seamless while showcasing amenities like meeting spaces, high-speed connectivity, and prime locations in major cities. These are people who need convenience and functionality without distractions.

At the same time, the site had to appeal to weekend explorers—those seeking sophisticated yet approachable accommodations for a quick getaway. They want a website that helps them discover the best of a city and book effortlessly. By focusing on clarity and usability, the redesign was crafted to eliminate friction and make planning easier, aligning perfectly with Loews’ philosophy of delivering an elevated, no-fuss hospitality experience.

Constraints

Highlighting Multiple Destinations and Cities: The website architecture needed to effectively showcase Loews Hotels’ diverse portfolio of properties across major urban centers and resort destinations. Each city required its own space to highlight unique attractions, cultural connections, and the hotel’s proximity to key points of interest, ensuring relevance to both business and leisure travelers.

Location-Specific Details: Within each city, the site had to provide detailed information about individual hotel locations and their strategic placement near business districts, entertainment hubs, and local landmarks. This demanded a balance between consistency in branding and the flexibility to emphasize each property’s unique advantages.

Dining and Accommodations: Loews Hotels prides itself on delivering exceptional culinary experiences and world-class accommodations. The site needed to spotlight dining options, from fine dining to casual fare, and room features that appeal to both business travelers and weekend guests, ensuring every visitor feels catered to. The integration of this information had to be seamless, enhancing the overall user experience while emphasizing Loews’ handcrafted approach to hospitality.

Fully Responsive Design

To ensure the website met the expectations of Loews Hotels’ diverse audience, interactive prototypes were rigorously tested with real users across key demographics. Insights from these usability tests guided essential design adjustments, resulting in a site that was visually compelling, highly intuitive, and easy to navigate on any device.

This user-centered approach, combined with a focus on scalability, seamless booking functionality, and SEO optimization, ensured the redesigned website captured Loews Hotels’ sophisticated, handcrafted brand identity. The result was a platform that provided a smooth, engaging journey for guests—from exploration to booking—while reinforcing Loews’ commitment to delivering exceptional hospitality online and offline.