There’s a common misunderstanding in startups: founders think they need a beautiful startup website to succeed. The irony? Sometimes, those impressive parallax animations and glossy graphics are killing your conversions. People visit your site, …

One of the biggest design debates revolves around the principle that "less is more." Though often agreed upon, this phrase can sometimes be clarified-cut. It originated from mid-century architecture and was popularized in the …

In the world of startups, design is often undervalued and seen as a means to enhance aesthetic appeal. However, design is critical in business strategy and is often misunderstood and underestimated. Design is more …