Latest in: design thinking

Why Beautiful Websites Will Hurt Your Startup

There’s a common misunderstanding in startups: founders think they need a beautiful website to succeed. The irony? Sometimes, those impressive parallax animations and glossy graphics are killing your conversions. People visit your site, get …
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By Artyom
 · 
September 9, 2024
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Less is more until it is not

One of the biggest design debates revolves around the principle that "less is more." Though often agreed upon, this phrase can sometimes be clarified-cut. It originated from mid-century architecture and was popularized in the …
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By Artyom
 · 
July 26, 2024
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Design: The Unseen Strategic Tool for Startups

In the world of startups, design is often undervalued and seen as a means to enhance aesthetic appeal. However, design is critical in business strategy and is often misunderstood and underestimated. Design is more …
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By Artyom
 · 
May 22, 2024
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