# SUUR SEO audit: historical evidence extract

Published October 20, 2026. Property: suur.io.

This is a summary of SUUR's retained internal audit reports, not a fresh analytics pull or an independent validation. It exposes the figures used in our articles without publishing account identifiers, credentials or private operational notes. The underlying Search Console exports are not included; the figures below are reported in the dated audit.

## September 19, 2026 report

The audit requested two nominal 19-day windows: August 12–30 and August 31–September 18. It also records September 16 as the last available data day. Readers should therefore not treat these as two complete, equally mature measurement windows.

| Reported metric | Before | After |
| --- | ---: | ---: |
| Page impressions | 1,868 | 3,415 |
| Clicks across the site | 1 | 12 |
| Distinct queries | 123 | 297 |
| Non-brand impressions | 702 | 1,669 |
| Non-brand queries with average position in the top 20 | 7 | 47 |

The relative impression changes round to 83% and 138%, respectively. These are observations across the reported windows. They do not isolate an effect of AI, article publication, internal links or any other intervention. Query mix and reporting maturity can affect comparisons.

The report counted 33 new URLs after August 31. This mixed cohort included service pages, articles and comparisons; it was not 33 blog posts. Sixteen had impressions (647 combined) and the new cohort had zero reported clicks. The whole site had 12 clicks in the after window, six on the homepage. URL inspection found 20 indexed among the 33 URLs checked; two had been published on the audit day. The report did not attribute an enquiry or sale to organic search.

## Audit health scores

| Audit date | Reported score | Scope and qualification |
| --- | ---: | --- |
| August 7, 2026 | 62/100 | Final summary in the retained report; individual categories and coverage differ from subsequent passes |
| August 28, 2026 | 69/100 | 275 sitemap URLs; weighted total 68.6 rounded to 69 |
| September 19, 2026 | 71/100 | 333 sitemap URLs; weighted total 71.4 rounded to 71 |

These are internal audit rubrics, not Google's scores or a traffic forecast. The August 28 report measured a social-image inheritance issue on 138 of 275 pages, broader than the earlier 29-page investigation. A changed audit score can reflect changed coverage rather than deterioration or improvement. The reports themselves differ on whether the August 7 total was complete, so a precise score-to-score improvement should not be inferred.

## What this evidence supports

It supports a bounded account of the site's reported search visibility and audit findings at those dates. It does not establish current rankings, current traffic, a causal conversion improvement, or commercial success. We preserve these limits alongside the figures so readers can distinguish a useful early signal from a business result.

Source records: SUUR internal audit reports dated August 7, August 28 and September 19, 2026. Extract prepared from those reports on October 20, 2026.