# Hotel web design brief

Use this worksheet to describe your property and compare proposals. This is a planning aid, not a fixed sitemap, accessibility certification or booking-performance forecast. Add property-specific requirements and confirm vendor capabilities.

## 1. Property and priorities

- Hotel name, location and existing URL:
- Primary guest groups and trip types:
- Main reasons to choose this property, with evidence or assets:
- Questions reservations staff answer repeatedly:
- Primary outcome (reservation, group enquiry or another defined action):
- Current problems and supporting observations:

## 2. Pages and content

- Essential guest questions and the pages/sections that answer them:
- Room categories, differences, occupancy, beds, size and access information:
- Photos available, rights/permissions and additional shot list:
- Offers, eligibility, inclusions, dates and owner of updates:
- Dining, amenities, location, transport and practical information:
- Separate wedding, meeting or experience routes where relevant:
- Content writer, factual approver and translation owner:

## 3. Booking handoff

- Engine/provider, account owner and technical contact:
- Expected behavior for dates, guests, room type and rate-plan selections:
- Vendor-confirmed capabilities and unresolved constraints:
- Behavior when rooms or dates are unavailable:
- Who owns website changes and engine configuration:
- Approved reservation/payment test process and cleanup owner:
- Confirmation and reporting checks:

## 4. Acceptance evidence

- Representative mobile devices and guest tasks to test:
- Keyboard, field labeling, focus and error-state review:
- Accessibility review scope, specialist involvement where needed and unresolved findings:
- Page titles, URLs, crawlable links and relevant image descriptions:
- Existing URL inventory and redirect decisions for a redesign:
- Content-editing tasks the hotel's team must demonstrate:
- Evidence owner and person authorized to accept each deliverable:

## 5. Commercial scope and ownership

- Design, development and content deliverables:
- Provider configuration, fees and dependencies:
- Domain, hosting, code, CMS, analytics and account ownership:
- Photography, migration, translations and exclusions:
- Launch dependencies, support period and ongoing maintenance:
- Budget range, quote assumptions and change process:

## 6. Measurement

- Reliable baseline and date range:
- Definition of booking start, confirmed reservation and qualified enquiry:
- Available engine reporting and cross-domain tracking constraints:
- Rates, inventory and campaigns to consider when comparing results:
- Review date and responsible person:

Prepared by SUUR. Guide: https://suur.io/hotel-web-design-brief
Hotel website design: https://suur.io/hotel-website-design